About Us
Lovely to meet you!
We are your Australian dream team of explorers, travellers, seekers, doers, story-tellers and sharers…
As a dedicated collective of highly-skilled Tourism PR, Marketing, and Event professionals, we believe every destination has a compelling story well worth telling, and we love telling them.
A mind that is stretched by a new experience can never go back to its old dimensions.
- Oliver Wendell Holmes, Jr
Why work with us…
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We Know Travel
From sandy beaches to bustling cities, character-filled small towns to forested hideaways, we love to communicate the allure of new experiences; we know the travel industry, and we know what gets Australians booking tickets and packing their bags.
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Creativity Rules!
Cookie-cutter solutions? Not here. Every campaign, project, event or training we craft is fresh, effective, and tailored to your vision. We think differently, looking through a creatively innovative lens, and embracing the uniqueness of your destination.
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Results You'll Love
Dreaming big, and aiming high, we deliver measurable, consistent results that make a real impact. We are the megaphone that allows your authentic voice to resonate in Australia, creating opportunities that reap long-lasting rewards.
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Your Destination Marketing BFF
Working with us is like teaming up with passionate and ambitious friends who get your goals and celebrate each win with you. We take time to truly listen and learn, immersing ourselves in your brand, understanding what success looks like to you, so we can best support, amplify, and grow your efforts.
Join Us and Tell Your Story
We’re here to make your destination brand the place Australians can’t wait to enjoy. Whether you’re a boutique hotel, a tourism board, or an activity provider, we’ll help you tell your story and create experiences that travellers can’t stop raving about.
When it comes to travel marketing, This Must Be The Place makes it all happen. Let’s team up and create some magic together!
